Bits & Bytes announced today that it started marketing “Optimize” CRM Software Solution to provide its customers with the best Customer Relationship Management / Marketing tool to help them maximize their Market potentials as such as keeping their customers highly satisfied. “Optimize” CRM is a ready-made package, affordable in price, and designed in a way to fit all types of companies, banks, manufacturing and other servicing firms.

“Customers are difficult to obtain and expensive to replace,” said Ghassan Abou Diwan, Managing Director of Bits & Bytes. “It is highly recommended for any business to create the most value possible from each customer”.

“Managers now can use Return-On-Customer to break down the task of creating genuine value to optimize short term and long term benefits to get better valuable results,” added Mr. Abou Diwan.

A good CRM Software is not measured by the budget but the key to a successful CRM is the consulting, training and implementation of the software according to each company's needs and requirements.

A well implemented CRM Software helps companies:

• Manage leads, prospects, customers and competitors database
• Helps companies identify ways of communications to attract leads, transfer them into prospects, retain customers and watch out the competition.
• Evaluate customers to reward and keep loyal
• Segment the market to be able to draw effective Marketing strategies to gain more Market Share
• Manage many Marketing tools as the direct marketing, e-mail campaigns and other

Why could Optimize CRM be the most effective choice?

Companies continually face a variety of pressures, such as the economical crisis, increased competition, the demands to reduce costs, and the urgency to retain customers. An effective and a well implemented CRM software could be the perfect solution to meet these challenges.

“Budgets and economical reasons are causing some companies delaying to acquire such a technology. “Optimize” CRM is a low cost package, very friendly to use and includes all the necessary modules to be an excellent useful CRM” added Mr. Abou Diwan.